RUES Hotel Selection
Cruise Ship Hotel Operation:
Smaller cruise ships of 150-700 passengers that focus on both environmental good practices in combination with promoting Nature and Heritage Tourism (Eco-Tourism) programs, have a competitive advantage over the traditional and mega cruise ships at the beginning of the New Millennium.
Assignment: Introduction of
both, Integrated Environmental Management Marine and Hotel Operations
and Eco-Marketing and Destination Development. On the M/S Sun
Viking (700 passengers) of Royal Caribbean Cruises Ltd. South Asia
Cruises. October to December 1996.
Assigned position: Hotel Manager coupled
with a Special Environmental Assignment task
Analysis: Rues three months information gathering, was summarized in a proposal: Analysis & Recommendations Integrated Environmental Management & Eco-Marketing Strategies. It was presented to RCCLs Safety, Security and Environmental Management Team. A few suggestions/topics shall be outlined as following:
Summary: Water, Water
Waste, Waste, Energy and Waste Reduction & Energy Savings. Two
excerpts on Water:
Conclusion: Management by
Example and Working as a Team within both departments: Marine &
Engineering and Hotel Operations Shore and Shipboard sides is
recommend in order to achieve the set goals.
Eco Marketing Strategy: To combine the existing Save the Wave and RCCLs commitment of Environmental Protection Programs, with Environmental & Cultural Cruise Programs. For example, Leisure Nature Culture Cruises coupled with the traditional RCCLs Cruises.
Eberhardt H. Rues - Founder and President