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The Founderís Background:

Eberhardt H. Rues was born in Stuttgart, Germany. Continuing the hotel tradition begun by his parents - the owners of the "Gasthaus zum Hirsch" in Esslingen. In 1955, following the traditional European hotel career educational route, he worked his way up from Bellboy and apprentice Cook, starting at the Park Hotel in Stuttgart, to top level management. Rues is an innovative and seasoned Senior Hotel Executive and Hotel/Tourism Consultant with a successful track record with the following hotel chains and cruise line: Inter-Continental, Hilton, Melia, Sheraton, Club Aldiana, Radisson Plaza and Royal Caribbean Cruise Line; and at various hotel and destination development and marketing consulting assignments on 5 continents: Europe, North and Latin America, Africa and Asia of over 35 years. Rues is recognized for exceptional problem solving and motivation skills in crisis resolution, turnaround and start-up situations.

Career Highlights:

Introduced and implemented Western management system for OTC - Overseas Travel Corporation - Cruise Ship Company of 16 ships on the Yangtze River, Wuhan, China. 1997. (Consulting assignment).

Introduced and implemented the Integrated Eco-Hotel Management System on the "Sun Viking" Royal Caribbean Cruise Line. In 1996. (Hotel Manager).

Directed the pre-opening of the first Radisson Plaza in South America, The Radisson Plaza , La Paz, Bolivia in 1994 - 1996. Rues was General Manager for three hotels of "Hotelera Nacional": Radisson Plaza, Hotel Plaza in La Paz and Eco Resort San Bartolome, where he implemented "Integrated Environmental Management and Marketing Systems".

Designed, coordinated and implemented the "First Forum on Eco-Tourism and Sustainable Tourism - Iberoamerica and Europe"- held at the Radisson Plaza, La Paz, November, 1995. (Conceptualization Design and Principal Coordinator)

Introduced and implemented the first program of a "dual system curriculum" of Hotel and Tourism Studies in Mexico in 1993. Also, introduced and implemented the first curriculum of "Eco Tourism and Eco Hotel Management and Marketing" in The Americas at the Technological Institute of Monterrey (ITESM) , Campus Mazatlan, Mexico in 1993-1994. (Director of Hotel and Tourism Studies).

Reactivated the El Salvador Sheraton, San Salvador a near bankruptcy hotel to a successful and profitable hotel operation within four years (1983 - 1987) - during the civil war in El Salvador in the 80's. (General Manager).

Directed and coordinated the project management of 4 hotels for Melia International Hotels in Venezuela, since the early stage of planning, design and development in 1973-1976 (Project Manager).


Hotel Design and Development (1974) and Hotel Renovations and Feasibility Process (1987) at Summer Courses, School of Hotel Administration - Cornell University, Ithaca, New York. 

Hotel Administration at Swiss Hotel School, Lucerne, Switzerland, 1964.

Culinary and Hotel Operation Studies at Hotel School, Bad Ueberkingen, Germany, 1959.

Published Books:

"Eco Hotel Marketing" (Publication forthcoming 2002-2003).

"Eco Hotel Management" (1995).

"Facing the Volcano" Risk & Crisis Management at the El Salvador Sheraton Hotel (1986).

Eberhardt H. Rues - Founder and President
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