RUES Hotel Selection
I. RHS Eco-Hotel Management and Marketing Consulting *
The consulting service consist
of guide books, workshops* and seminars with the "EcoFriendly
Hotel" members from the respective region and country of the
The Eco Hotel Management system is implemented through the efficient consumption of: Water, Energy and Waste. Each RHS member hotel receives the guide book (operation manual) "Eco-Hotel Management - Environmental Consciousness in Hotel Administration" which emphasizes on the 3 R?s principle: Reducing, Reusing and Recycling.
The EcoFriendly Hotels become the backbone of continuing education programs focusing on responsible and sustainable tourism development for the benefit of nature, culture and the tourism industry.
Integrated Environmental Education
Each EcoFriendly Hotel and/or member hotel group of the region/country have the opportunity to implement and develop an "Environmental Training and Learning Center" which offers integrated and active workshops and seminars based on the "Dual System"; theoretical and practical education programs of Eco Tourism, Eco Hotel Management and Marketing and other environmental related topics. The workshops/seminars can be held either by the hotel themselves and/or in conjunction with a Hotel and Tourism School or University of one day, one week or a month of different topics for the following groups:
International Exchange Programs
International exchange programs
on environmental studies and sustainable development projects in
hotels and in nature and culture based tourism destination will be
promoted with the participating "EcoFriendly Hotels" and
Hotel and Tourism Schools. This program will be directed to
managers, supervisors of hotels, and to faculty and staff of
Eberhardt H. Rues and/or partner shall act as a liaison agent between the hotels and hotel schools
Eco Hotel and Tourism Marketing Strategies
The Eco Marketing Concept:
Marketing strategies are focused toward: The promotion, awareness
and conservation of natural and cultural resources. Avoiding the
destruction of the natural areas and the change of communitys
heritage values. (Eberhardt H. Rues)
Guide Book "Eco-Hotel and Tourism Marketing"
Each member hotel will receive the Marketing Guide Book, featuring divers case studies of Rues?s over 35 years involvement in both special interest and eco tourism destination development in Latin America. (Spanish version publication forthcoming, 2002-2003)
Joint Marketing and Promotion
With the participation of all member hotels of "RHS EcoFriendly Hotels" of the region and/or country of the following:
Implementing the "Next Stop Reservation System."
Media coverage in travel and trade magazines and news papers.
Internet marketing and promotion. And on line news letter.
Establishing Contacts and Networking
To establish contacts with potential Eco-Tourism and Special Interest Tourism tour operators, travel agencies, multinational corporations (for incentive travel). And international organizations (for forums and seminars) and hotel and tourism schools (for continuing education programs.)
Participative and Visionary Planning Strategies
Each member hotel shall have the opportunity to participate with the "Planning and Development Committees" for new hotel and tourism development projects in the area, of all related sectors, government, private enterprises and scientists among others.
Identification and Marketing Support
Each member hotel will receive the
"RHS EcoFriendly Hotels" Directory per country and/or state. **
Geographical country map. The location of each hotel will placed on the country map within the respective region. The map will be placed at a visible area in the lobby of the hotel.
Usage of RHS Logo and Name.
Each member hotel can use the logo of "RUES EcoFriendly Hotels
Worldwide" within all publications internally and externally: This
includes, promotional material, guest stationary, menus, trade and news
Eberhardt H. Rues - Founder and President